Gamification of Driver Safety

18 January 2017

Make driving safe and fun for your employees.

GreenRoad began promoting driver safety over 15 years ago. We believe when you focus on how your employees perform behind the wheel, every part of your driver workforce will perform better.


Join Dougie Portwood, Director of Strategic Program Management at GreenRoad, as he explores the use of gamification to improve driver safety on the road.

Leveraging gamification in business is one way GreenRoad helps drivers be more safety conscious on the road. Gamification takes elements of game design—such as goals, immediate feedback, competition, and points or recognition—and incorporates them into non-game situations to educate and engage employees.

The theory behind gamification relies on the idea that community, achievement, learning, and rewards build long-term loyalty and motivate employees.